The real estate market is highly competitive and constantly shifting in line with the trends we’ve seen spread across conventional retail. Among those is a steady move to making decisions based on online imagery and property data.
In 2018, 50% of homebuyers in the U.S found their property through the internet, compared to 28% that found their homes through their real estate agent. This trend is set to continue as digital property marketplaces increase in popularity and broaden the horizons of prospective buyers.
As a result, the challenges facing real estate agents have grown considerably. Listings no longer just need to stand out against the local competition. They need to catch the eye in a crowd of listings, across marketplaces that put virtually the whole nation’s property market at buyers’ fingertips.
Making a Strong First Impression
As we’ve mentioned, the way people browse property listings is changing. Beyond local realtors, buyers are looking at nationwide platforms and comparing a greater number of properties than ever before.
This dynamic gives buyers all the power. It’s vital that listings make an instant impact and a strong first impression.
One way to do that is to augment your listings with aerial photos and videos. These scenic shots add a sense of professionalism and provide an effective overview in a single snapshot.
Buyers may well be initially drawn by the novelty of being able to view that property from several unique perspectives, but they will quickly appreciate the depth and detail aerial media provides.
That’s because while floor plans and internal photos are a necessary part of any property listing, they don’t tell the whole story, and they don’t paint a dynamic picture of what it would be like to live or operate a business in a certain location the way that drone imagery can.
Highlighting Unique Features and Context
Many properties, such as those with unique architecture, an outstanding location, or some other special feature, are best captured from above or from a distance.
An aerial perspective gives you the flexibility you need to highlight your property’s most marketable characteristics. This could be its context and proximity to busy roadways, the surrounding landscapes, the view from a rooftop terrace, or a striking design feature that’s best appreciated from above.
With drone photos and videos, you can seamlessly draw attention to the most notable aspects of a certain property and take your listings to the next level with a few minutes of filming.
Real Estate During a Pandemic
Real estate markets around the world have slowed as a result of COVID-19. The pandemic has led to enforced social distancing measures, stalled economies worldwide and an inevitable slowdown in the rate of property sales.
But as we look to the future, it’s likely that our post-COVID-19 reality will rely more heavily on listings with greater depth that are augmented by technology, from virtual tours to drone photos and images.
The established norms of open houses and prospective buyers viewing one home after another have changed for the foreseeable future. Enhancing property listings with aerial images and videos is now about more than just flair. It’s about being future-proof and pragmatic.
Add Value to Residential and Commercial Property Listings
Now more than ever, property listings need to stand out from the crowd and provide buyers with a safe and easy way to understand what a property can offer them.
To find out more about how you can use aerial photos and videos to enhance your property listings, check out our residential and commercial real estate offerings.