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Using Drone Technology to Win Listings and Find International Buyers

Drone technology is taking the real estate business to new heights

Success in the real estate business comes down to confidence and creativity. Before you even think about selling a property, you need to win the confidence of its owner and, as a result, the listing itself. Enticing sellers and making sales isn’t easy either; that’s where the need for creativity comes in.

Real estate is a competitive industry, and standing out from the crowd enough to win listings is difficult at the best of times. Fortunately, there’s a solution quite literally on the horizon: Aerial Photography. For real estate agents out there looking for an affordable and unique way to advertise properties, a drone is the way to go.

How Aerial Photography Can Help You Win Listings

In the cutthroat business of real estate, offering buyers and sellers the chance to view commercial and residential property from a unique, all-encompassing perspective can be the difference between making a sale and missing out on a listing altogether.

In short, the right amount of quality aerial photography radiates professionalism. It effectively gives realtors a way of showing buyers around a property without them having to set foot on the grounds, or even in the country. In a world where properties are increasingly seen more as investments than anything else, good aerial photography can be all realtors need to seal a deal.

So how is it that drones and the skilled pilots that fly them are suddenly offering real estate agencies a chance to get ahead of their rivals?

A Fresh Perspective

As the old saying goes, the camera never lies. We can’t argue with that. But there’s no doubt that an aerial photographer can capture something a camera on the ground can’t.  

A skilled drone pilot empowers real estate agents and buyers, giving both the chance to see a property in context and better understand how it fits into its environment. When done well, aerial video gives prospective buyers a sense of scale and an understanding of the surrounding landscape. While interior stills are always going to be fundamental to the buying process, nothing comes close to the panoramic views and sweeping vistas today’s drones are capable of.

Commercial properties can be assessed and appreciated from all angles, while a dream-like aerial sequence of a beachside hideaway could be enough to persuade a hesitant buyer to reach for their checkbook.

The bottom line? Individual images of interiors will always be a necessary part of real estate, but if you want to see a property in context and get that incredible establishing shot, a view from above is needed.  

Variation and Versatility

What many people don’t realize about aerial photography is how versatile it can be. Simple shots from above are the just the beginning. Skilled pilots can carefully plan flight paths to capture high-quality footage from every angle. The end result can then be edited and tweaked, leaving realtors with a short aerial sequence that feels like it’s straight out of a Hollywood movie.

An aerial sequence can form part of the perfect realtor video package.

Many of today’s drones are also capable of flying at low level or even indoors. These ground and internal shots mean that the primary bird's eye view can be contrasted with footage from a walking perspective.

Appealing to International Buyers

International buyers are responsible for plenty of activity in the real estate market, especially when we’re talking about larger, more extravagant properties. Many of these buyers build long term relationships with realtors and visit properties they’ve bought after a purchase is completed, not before.

Often properties for international buyers are viewed as investments that will be part of a wider portfolio, rather than homes or buildings that will be directly used by the buyer in question. What’s needed in this scenario is a visual package that’s convincing and expressive enough to sell a property from hundreds, or maybe even thousands of miles away.

There’s no doubt that aerial photography is an essential part of this package.   

How DroneBase can help you win listings and appeal to international buyers

We’ve been through how aerial photography can help realtors create winning videos and appeal to international clients. But at DroneBase we’ve taken things one step further. As well as giving our real estate clients everything they need to build a portfolio of professional property flyovers, we’ve done the legwork for them, too.  

Our nationwide network of skilled pilots help us turn around any aerial photography project within 72 hours. This reach allows our real estate partners to expand their range and get properties on the market without the need to view them in person.

For more information, check out our aerial photography packages tailored to commercial and residential property.

Tags: Commercial Real Estate Residential Real Estate Drones
Erik Till
Erik Till

Erik Till is the Head of Marketing of DroneBase and is responsible for the communications and brand of the company, as well as strategy, content, and acquisition of drone pilots and new customer leads. He has worked in startups ranging from eCommerce to design & manufacturing, building marketing and sales programs for both B2C and B2B companies. Erik holds a B.S. in Business Management and Psychology from San Diego State University.


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